The water bottle for startups

Drink water.
Buy ad space.

Minimalist is a 500ml glass bottle with two side panels that we lease to startups. We deliver them to their developers, conferences, and offices. Your brand, in their hand.

Side A · The Right Panel

Your logo.
Our bottle.

Pick an ink color below and type your brand name. The bottle reprints live. For your real run, we print your wordmark on the panel you sponsor.

Currently showing · YOUR LOGO

Back · The Boring Stuff

Zero of
everything you
don't need.

FDA-compliant nutrition panel. Zero calories, zero sodium, zero sugar. Recyclable.

Side B · The Left Panel

Two panels.
Twice the impressions.

Both panels go to one sponsor, so your brand ownsthe bottle. It sits on a desk for hours, rides into Zoom calls, ends up in the gym bag. You're not buying a 2-second scroll. You're buying weeks of attention.

Scroll to rotate
Preview your label

See your brand
on the bottle.

Pick an ink color, type your name. The bottle reprints in real time, printed directly on the glass.

Drag to pick. The label background adapts for contrast.

0/12

Preview only. Your real run uses the artwork you send us.

The economics

$25k for
two seconds.
$10k for twelve weeks.

Public market rates for the first four channels. The last row is a pre-launch projection. All five solve the same problem — put your brand in front of senior buyers — for vastly different time horizons.

Times Square billboard
Spend$25,000
one month, mid-tier LED
Reach~3M ad-relevant impressions
Time in front of each viewer~2 seconds each
LinkedIn sponsored
Spend$15,000
per campaign
Reach~240k B2B feed impressions
Time in front of each viewer~2.7 seconds each
X / Twitter promoted
Spend$15,000
per campaign
Reach~2M feed impressions
Time in front of each viewer~1.5 seconds each
Founder newsletter (Lenny's tier)
Spend$30,000
one primary slot
Reach~130k opens · founders + PMs
Time in front of each viewer~one inbox session
Minimalist · 2,000 bottle runProjected
Spend$10,000*
one run
Reach2,000 senior ICs · YC · enterprise eng
Time in front of each viewersubstantial time on hand

*Pre-launch projection. Billboard figures from timessquarebillboard.com (2025 mid-tier rates). LinkedIn dwell from LinkedIn’s own Average Dwell Time metric (~2.7s); CPMs from HockeyStack 2025 benchmarks. X reach modeled at ~$7 tech-vertical CPM. Newsletter slot benchmarked against Lenny’s Newsletter / The Generalist. Reach and dwell are typical, not guaranteed.

Use cases

Six ways founders
are spending the bottle.

01 / Conferences

Re:Invent · KubeCon · SaaStr

Cold-fill at the venue the morning of keynote. Branded label, your booth number on the cap. The bottle walks the show floor in someone else's hand.

Conference partnership
02 / Hackathons & meetups

AGI House · YC · SF Tech Week

Cold bottles hit the table at every major SF AI dinner and YC side event. Your brand sits next to a founder's MacBook for four hours straight.

Event partnership
03 / Tech hubs

Coworking & campus drops

Stocked weekly across SF coworking spaces and CS lounges. Founders grab one, take it to standup, leave it on a Zoom-visible desk. Compounding ad real estate.

Hub partnership
04 / Launch day

Series A reveal & product launches

Your announcement gets ~38 hours of attention. The bottle gets 12 weeks. Hand-deliver the launch run to the design partners, advisors, and customers you most want top-of-mind after the news cycle ends.

Launch partnership
05 / Press drops

Bottle on the reporter's desk

Curated press list, embargo-coordinated. The bottle lands the morning your story breaks, so your pitch arrives in two formats, one of which sits there all week.

Press partnership
06 / Creator seeding

Devtok, YouTube, podcast hosts

A curated list of dev creators on YouTube and X. Bottle on their desk means bottle in every video they shoot that month.

Creators partnership
What's inside

Just
water.

Pure water. FDA-approved. Bottled in 4-mm mouth-blown soda-lime glass. No flavor, no story, no adaptogen. The brand on the bottle is the only personality you're paying for.

FDA panel · passBPA-freeRecyclable glassCap: stainless · powder coat
Nutrition Facts
Serving Size 500mL
Amount per serving
Calories
0
% Daily Value*
Calories
0
0%
Total Fat
0g
0%
Sodium
0mg
0%
Total Carbohydrate
0g
0%
Sugars
0g
0%
Protein
0g
0%
Caffeine
0mg
0%
Sweetener
0
0%
Adaptogens
0
0%
Electrolytes
0
0%
Founder backstory
0 paragraphs
0%
Influencer collab
0
0%
* Percent Daily Values are based on a 2,000 calorie diet. There's nothing else in here. The label is the product.
Ingredients: Purified Water.
8 32542 01102 0